On Friday, Glasgow Warriors announced the launch of their Season Ticket Memberships for season 2020/21. Set up to deal with the fact that current restrictions don’t currently allow for spectators to attend rugby matches, the membership has three phases.
- Phase 1 covers the period when no-one will be able to attend matches.
- Phase 2 covers the period when socially distanced crowds will be allowed – therefore restricted attendance and almost certainly fewer than the number of Warriors’ season ticket members.
- Phase 3 covers the period when Scotstoun returns to normal with a full crowd of 7,351 at Scotstoun.
Now this is clearly a lot more complicated than a ‘normal’ season and there was an awful lot of information. Much of the attention has focused on the membership fee of £55 in Phase 1 which comes with a number of benefits. The crucial sentence though appears to be:
“As per our commitment to freeze Season Ticket Membership prices for 2020/21, we will ensure you do not pay more in Phases One-Three than for your regular membership.”
What that means is that in the case of a Season Ticket Member paying £55 in Phase One and managing to attend every game (as would be the case for a normal year’s season ticket) they will pay the same as the 2019/20 ST price (Bronze – £215; Silver – £275; Gold – £314; Platinum – £396).
Now clearly the expectation at this stage is that it’s not going to be possible to guarantee that every Season Ticket Member can attend all 13 regular season home games (11 in the PRO14 and 2 in the Champions Cup). There may be some games behind closed doors. There may be some with socially distance crowds (probably 50% capacity – 3,675 – would be the best possible outcome but it could be as low as 1,000 punters per game).
From the available information though it’s possible to have a go at reverse engineering expenditure for both Membership and buying individual match tickets in each category and comparing the costs based on the actual numbers of games attended.
(Bear in mind this is a simplified version assuming the same ticket prices for all matches and is solely based on my assessment of the information contained in the email sent out by the club on Friday 7th August.)
From the tables above it can be seen that based on these numbers it only requires attendance at 3 or 4 games before the upfront cost of the Season Ticket Membership is covered by the savings on individual match tickets.
With two months still to go hopefully there will be some progress on attendance at outdoor mass events before season 2020/21 kicks off. There will certainly be a big push in time for the November Tests to, at a minimum, allow socially distanced crowds. At least half (possibly more) of the Warriors’ home games will take place in 2021 which leaves another 5 months to make progress towards Covid elimination and/or a vaccine that would allow for the sorts of crowds that have been seen in Super Rugby Aotearoa.
Whenever it happens it’s going to be a pretty amazing feeling when match nights at Scotstoun get back to normal!